Logo
Design
Branding | Graphics | Non-Profit
PromisePacks | Logo
By Ammie-Marie Littke
On Saturday, June 10, 2023 @ 6:45 pm
ABOUT THIS WORK
PromisePacks is a non-profit initiative providing bags of essential resources to those in need.
What began as a concept called "Bags of Hope" ultimately transformed into PromisePacks, a more cohesive brand name for public recognition.
The idea was simple: incorporate a backpack in the design.
Starting with a backpack desing, it became clear that there were recognizable "human-like" features within the illustration.
Thus, the character "Packy" was born! The logo itself is enveloped in a purple heart, signifying the "promise" of the cause.
Hey! I'm Ammie-Marie.