Logo

Design

Branding | Graphics | Non-Profit

PromisePacks | Logo

By Ammie-Marie Littke

On Saturday, June 10, 2023 @ 6:45 pm

PromisePacks Logo | © 2023 Ammie-Marie Littke
PromisePacks Logo | © 2023 Ammie-Marie Littke

PromisePacks Logo | © 2023 Ammie-Marie Littke

PromisePacks Logo | © 2023 Ammie-Marie Littke

PromisePacks Logo | © 2023 Ammie-Marie Littke

ABOUT THIS WORK

PromisePacks is a non-profit initiative providing bags of essential resources to those in need.

What began as a concept called "Bags of Hope" ultimately transformed into PromisePacks, a more cohesive brand name for public recognition.

The idea was simple: incorporate a backpack in the design.

Starting with a backpack desing, it became clear that there were recognizable "human-like" features within the illustration.

Thus, the character "Packy" was born! The logo itself is enveloped in a purple heart, signifying the "promise" of the cause.

Ammie-Marie

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